The complete lead generation system for contractors

Stop Chasing Jobs. Start Choosing Them.

A complete lead generation system built for construction, roofing, and concrete contractors — Facebook & Instagram ads, high-converting websites, and instant lead capture that fill your calendar with qualified homeowners. No more depending on referrals or word of mouth.

Contractor Websites Facebook & Instagram Ads Landing Pages Lead Capture Done-For-You
Kestrova Guarantee — 30 qualified leads in 90 days, or we work free until we deliver
What We Do

One Complete System. Every Piece You Need to Book More Jobs.

We don't just run ads. We build the entire lead generation system — the website, the landing pages, the ads, and the follow-up — so every homeowner who sees you turns into a real conversation about their project.

Facebook & Instagram Ads

Daily campaign management targeting homeowners actively looking for roofing, construction, and concrete work in your service area. Custom creative refreshed monthly, cost per lead dropping every quarter.

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High-Converting Contractor Websites

Custom-built websites designed to make you the obvious choice — fast, mobile-first, and engineered to turn every visitor into a phone call, quote request, or booked estimate.

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Landing Pages & Lead Funnels

Dedicated landing pages for every ad campaign — with instant quote forms, mobile-first design, and copy built around the exact job you're bidding for. Higher conversion, cheaper leads.

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Lead Capture & Follow-Up

Every new lead pushed straight to your phone the moment it hits — plus automated text follow-ups so no interested homeowner ever slips through the cracks while you're on a job site.

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Also Included

Extras that make every part of the system work harder

Custom Ad Creative Job site videos, before/after showcases, and scroll-stopping graphics — refreshed monthly.
Retargeting Campaigns Bring back the visitors who didn't convert the first time.
Why Kestrova

The Full System — Built Around How Contractors Actually Win Work

Contractors don't need another website. Or another ad guy. They need a predictable pipeline of jobs — month after month, year after year. That's why we built the complete system: Facebook & Instagram ads, high-converting websites, landing pages, and lead capture, engineered specifically for construction, roofing, and concrete contractors. One system. One outcome: more booked jobs.

  • Facebook & Instagram Ad ExpertsFacebook & Instagram advertising is our specialty — not a side service. Every campaign is built by someone who lives in the platform every day, with strategy tuned specifically for how contractors win work.
  • Never Set-and-ForgetWe optimize budgets, audiences, and creative every single day — not once a month. Your account gets attention that most agencies reserve for their biggest clients.
  • Real Buyers, Not Tire KickersZip code, radius, and behavior targeting tuned for homeowners actively looking for contractors right now — so every lead is worth calling back.
  • Ads That Never Go StaleFresh video ads, scripts, and graphics built around your business every month — never templated, never the same ad running for a year.
  • Know Where Every Dollar GoesReal-time dashboard showing leads, cost-per-lead, and ROI. No more wondering if your ad spend is actually working.
  • Results-Driven, Not Vanity MetricsWe measure success in booked jobs and revenue — not impressions or "engagement."
  • Contractor SpecialistsWe only work with construction, roofing, and concrete contractors. That focus means we already know what works in your industry.
  • Kestrova Guarantee30 qualified leads in your first 90 days — or we work at zero management fee until we deliver them. The risk is on us, not you.
Daily
Campaign Optimization
Weekly
Creative Testing
24/7
Lead Notifications
Direct
Owner Access
Most clients live in under a week
Fast setup, no bloated agency process
From strategy call to live campaigns, we move fast. Your ad account is set up, creative is approved, and leads start flowing — usually within the first week.
Behind Kestrova Media

"I built Kestrova for the contractors I've watched get burned by generalist agencies. When you work with us, you get an owner who actually answers the phone — not a rotating cast of account managers."

Alex Avila, Founder of Kestrova Media
Alex Avila
Founder, Kestrova Media
Built To Perform

Your Marketing Should Be Your Best Salesperson

Every part of the system is measured the same way: by the leads, calls, and revenue it produces. No vanity metrics, no excuses — just numbers that show up in your bank account.

Every $

Every Dollar Has a Purpose

Every campaign is engineered to generate qualified leads — not impressions, likes, or vanity metrics.

1 Week

Launch Fast

Most campaigns are live within a week — ad accounts set up, creative approved, homeowners seeing your ads. You start generating leads sooner.

Lower

Cheaper Leads Every Month

We continually optimize creative, audiences, and budget to bring your cost per lead down — month after month, not just once.

Instant

Never Miss Another Lead

Every new lead pushed to your phone the second it comes in — so you can call while they're still shopping for a contractor.

Booked

Keep Your Crew Busy

A steady, predictable pipeline of homeowner leads that keeps your calendar full — so payroll, materials, and next month's schedule stop being a worry.

How We Work

A Small Roster. Total Focus. Real Results.

We keep our client list intentionally small — because delivering real growth for contractors requires direct owner attention, not a rotating team. We only take on a limited number of new clients per quarter.

Direct Owner Access

Your account is managed directly by the founder — not passed to a junior or shipped offshore. You get the phone number, the email, and the person actually running your campaigns.

You Own Everything

Your website, ad account, landing pages, leads, and data all belong to you from day one. Every asset we build stays in your name. No hostage tactics, ever.

Kestrova Guarantee

30 qualified leads in your first 90 days — or we work at zero management fee until we deliver them. Your risk is zero. Full guarantee terms are tailored to your trade and market on your free strategy call.

Common Questions

The Questions Contractors Actually Ask

Real answers to the questions we hear on every discovery call. If yours isn't here, ask us when you request a call below.

What types of contractors do you work with?
We specialize in construction, roofing, and concrete contractors — that's where we know the market, the buyers, and what works. We'll also take on closely adjacent trades like remodeling, general contracting, and fencing on a case-by-case basis when there's strong local demand. If you're in a different trade and think we might be a fit, reach out and we'll be honest about whether we can deliver for you.
How much does this cost?
Every contractor's setup is different — your investment depends on your service area, current marketing, goals, and which parts of the system you need. We'll walk through those details on your strategy call and explain what makes sense for your business. Request a call below to get started.
Do I own the website and ad account when I leave?
Yes. Always. Your website, your Meta ad account, your leads, your data — all yours from day one. We build everything in your name. If you ever choose to leave, you walk with every asset we built. No hostage tactics, ever.
Do I need to sign a long-term contract?
No long-term lock-ins. Our only commitment is a 3-month minimum — that's how long it takes for Meta's algorithm to learn, optimize, and start delivering consistent, cheaper leads. After the first 3 months, it's month-to-month; cancel anytime with 30 days notice. No auto-renewal traps, no hidden clauses, no penalty fees. And with our Kestrova Guarantee, you're not risking anything even in that first stretch.
How long until I start seeing leads?
Most clients see their first leads within 7–14 days of launching. The first 30 days are the algorithm's learning phase, so cost per lead starts high and drops as Meta figures out who your best homeowners are. By month two, you should be seeing consistent, cheaper leads. If you're not, we work for free until you are.
What if I already have a website?
Perfect — we don't tear down what's working. For most contractors, we build dedicated landing pages for each ad campaign (higher conversion than sending ad traffic to your homepage) while your existing site stays live. If your current site is hurting you, we'll tell you honestly and offer to rebuild it.
How is this different from Angi, Yelp, or HomeAdvisor?
Those platforms sell the same lead to 3–5 contractors at once. You're bidding against your competitors on price before the homeowner even calls. Our leads are exclusively yours — the homeowner filled out your form, on your landing page, from your ad. That means higher close rates, higher ticket prices, and no race to the bottom.
What if it doesn't work?
Every campaign is protected by our Kestrova Guarantee. If we don't deliver 30 qualified leads within your first 90 days, we keep working at zero management fee until we do — you don't pay for a system that isn't producing. A "qualified lead" is a real homeowner in your service area asking for a quote on services you offer. Full guarantee terms (including ad spend minimums and how "qualified" is defined for your specific trade) are covered on your free strategy call. That said — this system works when the fundamentals are right (you can close leads, you service your area, your pricing is reasonable). We'll be honest on the call if we don't think we're the right fit.
Strategy Call

See If Kestrova Can Help You Grow Your Business

Tell us a little about your business and what you're looking to improve. We'll review your information and reach out to discuss whether Kestrova is a good fit.

  • See if we're a fit for your business
  • Walk through your current marketing & goals
  • Learn exactly how the system would work for your trade
  • Get clear answers about pricing, fit, and next steps
  • Response within 1-2 business days
Backed by our Kestrova Guarantee — 30 qualified leads in 90 days, or we work free until we deliver.

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