The complete lead generation system for contractors

Stop Chasing Jobs. Start Choosing Them.

A complete lead generation system built for construction, roofing, and concrete contractors — high-converting websites, Facebook & Instagram ads, and instant lead capture that fill your calendar with qualified homeowners. No more depending on referrals or word of mouth.

Contractor Websites Facebook & Instagram Ads Landing Pages Lead Capture Done-For-You
45-Day Lead Guarantee — no qualified leads, you don't pay another dollar
What We Do

One Complete System. Every Piece You Need to Book More Jobs.

We don't just run ads. We build the entire lead generation system — the website, the landing pages, the ads, and the follow-up — so every homeowner who sees you turns into a real conversation about their project.

High-Converting Contractor Websites

Custom-built websites designed to make you the obvious choice — fast, mobile-first, and engineered to turn every visitor into a phone call, quote request, or booked estimate.

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Facebook & Instagram Ad Management

Daily campaign management targeting homeowners actively looking for roofing, construction, and concrete work in your service area. Custom creative refreshed monthly, cost per lead dropping every quarter.

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Landing Pages & Lead Funnels

Dedicated landing pages for every ad campaign — with instant quote forms, mobile-first design, and copy built around the exact job you're bidding for. Higher conversion, cheaper leads.

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Lead Capture & Follow-Up

Every new lead pushed straight to your phone the moment it hits — plus automated text follow-ups so no interested homeowner ever slips through the cracks while you're on a job site.

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Also Included

Extras that make every part of the system work harder

Custom Ad Creative Job site videos, before/after showcases, and scroll-stopping graphics — refreshed monthly.
Local SEO Rank higher on Google Maps to compound the leads your ads bring in.
Retargeting Campaigns Bring back the visitors who didn't convert the first time.
Why Apex

The Full System — Built Around How Contractors Actually Win Work

Most contractors don't need another website or another ad guy. They need a predictable way to book more jobs. That's why we built the complete system — website, ads, landing pages, and lead capture — designed to work together specifically for construction, roofing, and concrete contractors. One team. One system. One outcome: more booked jobs.

  • Never Set-and-ForgetWe optimize budgets, audiences, and creative every single day — not once a month. Your account gets attention that most agencies reserve for their biggest clients.
  • Real Buyers, Not Tire KickersZip code, radius, and behavior targeting tuned for homeowners actively looking for contractors right now — so every lead is worth calling back.
  • Ads That Never Go StaleFresh video ads, scripts, and graphics built around your business every month — never templated, never the same ad running for a year.
  • Know Where Every Dollar GoesReal-time dashboard showing leads, cost-per-lead, and ROI. No more wondering if your ad spend is actually working.
  • Results-Driven, Not Vanity MetricsWe measure success in booked jobs and revenue — not impressions or "engagement."
  • Contractor SpecialistsWe only work with construction, roofing, and concrete contractors. That focus means we already know what works in your industry.
  • 45-Day Lead GuaranteeIf we don't produce a qualified lead in your first 45 days, you don't pay another dollar of our fee until we do. The risk is on us.
Daily
Campaign Optimization
Weekly
Creative Testing
24/7
Lead Notifications
Direct
Owner Access
Most clients live in under a week
Fast setup, no bloated agency process
From strategy call to live campaigns, we move fast. Your ad account is set up, creative is approved, and leads start flowing — usually within the first week.
Behind Apex Web Marketing

"I built Apex for the contractors I've watched get burned by generalist agencies. When you work with us, you get an owner who actually answers the phone — not a rotating cast of account managers."

Alex Avila, Founder of Apex Web Marketing
Alex Avila
Founder, Apex Web Marketing
Built To Perform

Your Marketing Should Be Your Best Salesperson

Every part of the system is measured the same way: by the leads, calls, and revenue it produces. No vanity metrics, no excuses — just numbers that show up in your bank account.

Every $

Every Dollar Has a Purpose

Every campaign is engineered to generate qualified leads — not impressions, likes, or vanity metrics.

1 Week

Launch Fast

Most campaigns are live within a week — ad accounts set up, creative approved, homeowners seeing your ads. You start generating leads sooner.

Lower

Cheaper Leads Every Month

We continually optimize creative, audiences, and budget to bring your cost per lead down — month after month, not just once.

Instant

Never Miss Another Lead

Every new lead pushed to your phone the second it comes in — so you can call while they're still shopping for a contractor.

Booked

Keep Your Crew Busy

A steady, predictable pipeline of homeowner leads that keeps your calendar full — so payroll, materials, and next month's schedule stop being a worry.

Founding Client Program

We're Opening 5 Founding Client Spots

We keep our client list intentionally limited — 5 founding contractor spots, locked-in launch pricing, and the kind of hands-on daily attention no bloated agency can match. Every founding client gets direct owner access from day one.

Locked-In Launch Pricing

Founding clients keep their pricing for life. As we scale and rates go up for new clients, yours stays right where it started — even years from now.

Direct Owner Attention

Your account is managed directly by the founder — not passed to a junior manager or shipped offshore. You get the phone number, the email, the whole thing.

Case Study Spotlight

Your results become a featured case study on our site — plus free premium marketing collateral including video, before/after data, and social content you can use to grow your own brand.

No Fake Results. We publish client stories only after we've earned them — no stock photos, no invented case studies. Real founding client results will live here as we deliver them. Meanwhile, every founding client is backed by our 45-Day Lead Guarantee — if we don't produce a qualified lead in your first 45 days, you don't pay another dollar of our fee until we do. The risk is on us, not you.

Common Questions

The Questions Contractors Actually Ask

Real answers to the questions we hear on every discovery call. If yours isn't here, ask us on the lead plan form below.

What types of contractors do you work with?
We specialize in construction, roofing, and concrete contractors — that's where we know the market, the buyers, and what works. We'll also take on closely adjacent trades like remodeling, general contracting, and fencing on a case-by-case basis when there's strong local demand. If you're in a different trade and think we might be a fit, reach out and we'll be honest about whether we can deliver for you.
How much does this cost?
Our Founding Client rate is $1,500/month (locked for life) — plus your ad spend, which most contractors start at $30–75/day directly to Meta. This includes your custom website, landing pages, ad management, and lead capture. Our standard rate is $2,500/month; we're capping the founding cohort at 5 clients.
Do I own the website and ad account when I leave?
Yes. Always. Your website, your Meta ad account, your leads, your data — all yours from day one. We build everything in your name. If you ever choose to leave, you walk with every asset we built. No hostage tactics, ever.
Do I need to sign a long-term contract?
No long-term lock-ins. Our only commitment is a 3-month minimum — that's how long it takes for Meta's algorithm to learn, optimize, and start delivering consistent, cheaper leads. After the first 3 months, it's month-to-month; cancel anytime with 30 days notice. No auto-renewal traps, no hidden clauses, no penalty fees. And with our 45-day lead guarantee, you're not risking anything even in that first stretch.
How long until I start seeing leads?
Most clients see their first leads within 7–14 days of launching. The first 30 days are the algorithm's learning phase, so cost per lead starts high and drops as Meta figures out who your best homeowners are. By month two, you should be seeing consistent, cheaper leads. If you're not, we work for free until you are.
What if I already have a website?
Perfect — we don't tear down what's working. For most contractors, we build dedicated landing pages for each ad campaign (higher conversion than sending ad traffic to your homepage) while your existing site stays live. If your current site is hurting you, we'll tell you honestly and offer to rebuild it.
How is this different from Angi, Yelp, or HomeAdvisor?
Those platforms sell the same lead to 3–5 contractors at once. You're bidding against your competitors on price before the homeowner even calls. Our leads are exclusively yours — the homeowner filled out your form, on your landing page, from your ad. That means higher close rates, higher ticket prices, and no race to the bottom.
What if it doesn't work?
If we don't produce a qualified lead within your first 45 days, you don't pay another dollar of our management fee until we do — we keep working at no extra cost. A "qualified lead" is a real homeowner in your service area asking for a quote on services you offer. We eat the risk, not you. That said — this system works when the fundamentals are right (you can close leads, you service your area, your pricing is reasonable). We'll be honest on the discovery call if we don't think we're the right fit.
Free Custom Lead Plan

Get A Custom Lead Plan Built For Your Business

Tell us about your business — we'll build you a free, personalized lead generation plan showing what we'd do, what it'd cost, and how many leads you can realistically expect. No calls, no sales pitch. Delivered to your inbox in 48 hours.

Only building 3–5 custom plans per week
  • Local homeowner audience research for your trade
  • 2–3 ad concepts tailored to your service & area
  • Projected cost per lead + monthly lead volume
  • Landing page wireframe & timeline to first leads
  • Delivered within 48 hours — yours to keep
Backed by our 45-Day Lead Guarantee — no qualified leads, you don't pay.

We respect your privacy. Your info is never shared.